Creating a Business Plan Project
_____ Company Logo (5pts)
_____ Company Mission Statement (5pts)
_____ Code of Ethics (10pts)
_____ Growth Plan (10pts)
Industry Overview (25pts)
_____ Paragraph Description
_____ Snapshot of Industry
_____ Demographics
_____ Geographic Areas
_____ Government Regulations
Competitive Analysis (25pts)
_____ Two competitors products and prices
_____ Two competitors locations
_____ Two competitors marketing strategies
_____ Two competitors stock performances
_____ Descriptions of two competitors Twitter and Facebook pages
Marketing (20 points)
_____ Primary Research questions
_____ Cell phone app
_____ Mail/Newspaper insert to promote opening of your business
_____ Commercial
Code of Ethics
Write 5 points that will outline your company’s ethical philosophy
These can focus on the way your product is made
The expectations for you employees
They way your company will interact with customers
The way your company will compete against other businesses
Environmental concerns
Growth Plan
Write 5 points that will outline the projected path for your company
Think about how you would want this company to grow
Where would you start to sell your product or offer your service and then where would you want to expand to next
Ex.
Get funding - Begin Production - Market in the St. Louis Region - Expand to the Mid West - Take the Company Public, Sell Stocks
Your Growth Plan should go into much more detail
Industry Overview
The Industry Overview of your Business Plan represents your research on the industry you want to conduct business in. It is important to have information on companies that provide similar, complementary, or different products and services. In addition to understanding industry trends and areas for potential growth.
A.) Snapshot of Industry
Identify other companies that have been successful in the industry
Stock Performance
Identify market trends in the industry
Establish trends in sales over recent years
Is the industry seasonal?
Write a short paragraph describing the industry you want to do business in. Include why you think this is a good industry to begin a new business venture. Provide charts/graphs that show market trends and sales figures
B.) Demographics
Buyers, potential customers
Population, household size, median income, age, gender, etc.
Bullet point the above information
C.) Geographic Areas
Identify the areas where your industry conducts business (local, regional, statewide, national, international)
Bullet point and provide map
D.) Government Regulations
Local, State, Federal
Identify which governmental agencies oversee your industry
Identify codes and regulations that you will have to follow.
Competitive Analysis
The Competitive Analysis of your Business Plan helps prepare your business for competing in the industry. By researching your competitors you can gain valuable knowledge to help run your own business by learning from the competitions past success and failures.
Identify 2 companies that will be the competitors in your industry
For each company provide the following:
A.) products and prices they are offered at
B.) geographic areas they focus on
C.) the company’s marketing strategies
D.) describe the company’s Twitter and Facebook pages
E.) current stock performances
Conclusion
Describe how you think you can compete against these rival companies. What is going to make your product or service more attractive to potential customers? What can you learn from your competitors?
Marketing
A Marketing Plan discusses how a company makes its customers aware of its products or services. It includes features such as the market niche, pricing, company image, marketing tactics, a media plan, and a marketing budget.
Write three questions for a Phone Survey that you would ask to potential customers
Create a mail/newspaper insert flyer to promote the opening of your business
Using Lucidchart create an app template for your company
Write a description of how your app is going to be used and how it will help your company
Create a commercial for your product or service